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Featured blog posts
Why Rideshare Advertising is the Ultimate Solution for Brands
Have you ever wondered how brands can connect with consumers in their everyday lives? Rideshare advertising is quickly becoming one of the most effective solutions for brands looking to increase visibility and engagement.
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Latest blog posts
The Trade Desk gains show-level CTV data in Gracenote deal
Gracenote integrates show-level content IDs into The Trade Desk DSP for program-level CTV targeting and reporting.
Geo-Targeting with Motion-Sensing Vehicle Ads
How location, motion sensors, and vehicle-grade hardware enable context-aware ads with measurement and privacy controls.
Programmatic Ads and Privacy Concerns
Programmatic, location-based ads threaten privacy via precise tracking and opaque RTB—privacy must be built into campaign setup.
Ultimate Guide to Location-Based DOOH Advertising
Plan, target, and measure vehicle-based DOOH using GPS, geofences, camera sensing, geo-time triggers, and live optimization.
Dynamic Content in Programmatic DOOH Ads
How static, programmatic dynamic, and vehicle-based DOOH compare for targeting, measurement, and ROI.
In-Vehicle Displays vs. Rooftop Screens: Key Differences
Use rooftop screens for reach and in-vehicle displays for action: two distinct media tools with different KPIs, targeting, and compliance.
How Programmatic Ads Work in DOOH
How programmatic DOOH automates bidding for vehicle screens, targets by route/time, and logs proof-of-play for real-time optimization.
Study: Impact of Display Brightness on Energy Use
Matching screen brightness to ambient light cuts power draw, protects batteries, and ensures local compliance.
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