Rooftop LED Taxi Top Display | Enroute View Media

How does DigiStreamView run rooftop LED screens?

A rooftop LED taxi top display is only as useful as the software behind it. DigiStreamView is the cloud DOOH platform that plays, targets and reports on every rooftop LED in your taxi or rideshare network from one web dashboard, so content and schedules are managed remotely.

Automated remote updates

Update the content and software on your rooftop LED displays remotely and automatically, without visiting each vehicle.

Screenshot and remote viewing

Capture a screenshot and view what a rooftop screen is showing from the dashboard, so you can confirm a campaign is live.

Detailed reports

Review how campaigns perform across your taxi top advertising network and report back to advertisers.

Audience measurement options

Add an optional crowd measurement device to measure the reach of your rooftop advertising.

Time and location targeting

Schedule taxi top advertising by time of day and by area, so each campaign plays where and when it matters.

Programmatic integration

Connect to programmatic platforms to access additional inventory demand. Learn about programmatic ad buying.

DigiStreamView also offers customizable CPM rates and a white-label interface, so you can sell rooftop inventory under your own brand.

Who are rooftop LED displays for?

Rooftop LED screens suit any operator that wants to earn advertising revenue from the outside of the vehicle, and any advertiser that wants high-visibility reach on the street.

Taxi fleet owners

Turn the roof of every cab into an advertising screen and manage the whole network from one place. See taxi top advertising companies.

Rideshare operators

Add rooftop displays to rideshare cars and pair them with in-taxi LCD screens for inside and outside coverage. See rideshare advertising.

Advertisers and agencies

Reach people on the street with moving, location-targeted creative. Learn more about digital advertising on cars.

Built for the road: weatherproof, bright and easy to service

The rooftop LED is an aluminium cabinet with a transparent polycarbonate cover, designed to run outdoors on a moving vehicle all day.

IP65 weatherproof

IP65 ingress protection and a transparent cover over the LEDs keep out rain and dust. The power module sits under the aluminium body so heat is conducted away, with electrostatic and lightning protection for long-term use.

Bright and automatic

Up to 4,500 nits with a 140 degree viewing angle both vertically and horizontally. A built-in brightness sensor raises brightness in daylight and lowers it at night to save energy.

GPS-aware content

A built-in GPS module lets ads switch by location and traffic information. A single antenna box on top carries the 4G, WiFi and GPS antennas.

Front-access maintenance

The cabinet and modules can be reached from the front, so maintenance is quick and does not need the screen taken apart.

Slidable track mount

The display fixes to the car on a track, and its position can slide along the track to suit the vehicle and keep the content readable. A roof rack is a separate item, so contact us before ordering.

On-unit status display

A small OLED on the cabinet shows GPS speed, latitude, longitude, altitude and satellite count, plus brightness, temperature, total running time, uptime, controller ID, IP address and pixel size.

Rooftop LED specifications

The rooftop LED is a screen mounted on the vehicle roof and managed through DigiStreamView. Specifications below are for the P2, P2.5 and P2.96 versions.

Specification	Details
Pixel pitch	P2 (2mm), P2.5 (2.5mm) or P2.96 (2.96mm), SMD LED
Cabinet resolution	480 x 160 pixels (P2), 384 x 128 pixels (P2.5), 320 x 108 pixels (P2.96)
Cabinet size	985 x 375 x 116 mm (W x H x D)
Cabinet weight	16 kg (P2), 14.5 kg (P2.5 and P2.96)
Cabinet material	Aluminium with transparent polycarbonate cover
Ingress protection	IP65
Brightness	4,500 nits
Viewing angle	140 degrees vertical, 140 degrees horizontal
Refresh rate	1,920 to 3,840 Hz
Working voltage	12V (DC 9-36V input)
Power consumption	150W average, 360W maximum per set
Working life	100,000 hours
Operating conditions	-30 to 60 degrees C, 15% to 95% relative humidity
Service access	Front access
Connectivity	4G, WiFi and GPS antennas in a roof-mounted antenna box
Controller	Android-based, Xixun chipset compatible
Management software	Cloud-based CMS, DigiStreamView
Remote management	Automated remote update, screenshot and remote viewing
Reporting	Detailed reports, with optional audience measurement
Options	Custom colours and cover, optional crowd measurement device
Display modes	Synchronous or asynchronous with the in-taxi LCD

Looking at the inside of the vehicle instead? See the In-Taxi LCD page, or the delivery box management software for motorbike fleets.

Rooftop LED displays: frequently asked questions

What is a rooftop LED taxi top display?

A rooftop LED taxi top display is an LED screen mounted on a vehicle roof that plays advertising to people on the street. Enroute View Media's rooftop LED is IP65 rated, available in P2, P2.5 and P2.96 pixel pitch, runs on 12V (DC 9-36V input) and has a rated life of 100,000 hours.

How do I manage the ads on a rooftop LED?

Content is managed through DigiStreamView, Enroute's cloud content management system.

Can rooftop LED screens be updated remotely?

Yes. Rooftop LED screens support automated remote updates, so content and software can be updated without visiting each vehicle.

Can I see what a rooftop screen is showing?

Yes. Screenshot and remote viewing let you see what a rooftop LED is displaying from the dashboard.

Can I get reports and measure my audience?

Yes. DigiStreamView provides detailed reports, and an optional crowd measurement device is available to measure the reach of your rooftop advertising.

Can I target taxi top advertising by location and time?

Yes. DigiStreamView supports time and location based targeting, so campaigns can be scheduled by time of day and by area.

Which LED controllers are compatible with DigiStreamView?

As a rule of thumb, any LED controller that runs Android and is based on the Xixun chipset is compatible with DigiStreamView. Custom APK development is available for Xixun-based controller cards.

Can I run the rooftop LED together with in-taxi screens?

Yes. Rooftop displays can show content synchronously or asynchronously with the in-taxi LCD display, and both are managed in DigiStreamView.

Does it work with programmatic advertising?

Yes. DigiStreamView integrates with programmatic platforms. Read what programmatic ad buying is to see how it works.

Is the rooftop LED weatherproof?

The rooftop LED has IP65 ingress protection and a transparent polycarbonate cover over the LEDs. It operates from -30 to 60 degrees C at 15% to 95% relative humidity.

How is the rooftop LED powered and mounted?

It runs on 12V, with a DC 9-36V input range, and connects to the vehicle battery with an ignition (ACC) feed. The display fixes to the vehicle on a slidable track, and a roof rack is a separate item, so please contact us before ordering.

Does the rooftop LED have GPS and 4G?

Yes. The display has a built-in GPS module so ads can switch by location, and an antenna box on top carries the 4G, WiFi and GPS antennas.

How do I get started or ask about pricing?

Please contact us and we will talk through your fleet and the right setup.

Rooftop LED taxi top displays, run by DigiStreamView

Rooftop LED

LED Screen

General Specifications

Crowd measurement