In-vehicle advertising platform

In-taxi advertising screens, run by DigiStreamView

Name: In-Taxi LCD Advertising Screen
Brand: Enroute View Media

Fit a 10.1-inch or 11.6-inch Android LCD inside your taxis or rideshare vehicles and run the whole network from one cloud platform. DigiStreamView adds MDM integration, Auto Start and Kiosk Mode, auto update, remote viewing, proof of play and detailed reporting for every screen.

Request a demo See the DigiStreamView platform

In-taxi LCD advertising screen mounted on a headrest and playing campaigns from DigiStreamView

10.1" or 11.6"screen sizes

1200 x 800display resolution

Wi-Fi / 4G + GPSconnected and located

Android 11operating system

How does the in-taxi LCD compare with the rooftop LED?

Both screens are managed with DigiStreamView. See the Rooftop LED page for full rooftop specifications.

	Rooftop LED	In-Taxi LCD
Where it is mounted	On the vehicle roof	Inside the vehicle
Display	LED, P2.5 or P3.3 pixel pitch	LCD, 1200 x 800 resolution
Working voltage	12V	12V with auto shutdown
Content managed with	DigiStreamView	DigiStreamView Android app

How does DigiStreamView run in-taxi advertising screens?

An in-taxi advertising screen is only as useful as the software behind it. DigiStreamView is the cloud DOOH platform that plays, targets and reports on every in-vehicle LCD in your taxi or rideshare network, from one web dashboard. The screen runs the DigiStreamView Android app, built for unattended screens: it starts on its own, stays locked to your content, updates itself and can be checked remotely.

1

MDM integration

Connect DigiStreamView with mobile device management so you can provision, configure and control your in-taxi screens at fleet scale.

2

Auto Start and Kiosk Mode

The app launches automatically when the screen powers up and runs in Kiosk Mode, so the display always returns to your campaigns without anyone touching it.

3

Automatic updates

Keep the DigiStreamView app current across the network with auto update, instead of visiting each vehicle.

4

Remote viewing

See what an in-taxi screen is showing from the dashboard, so you can confirm a campaign is live without going to the vehicle.

5

Proof of play

Record what played on each in-taxi screen, so you can show advertisers that their campaign ran.

6

Detailed reporting

Review how campaigns and screens perform across your taxi digital advertising network and report back to advertisers.

Campaign and revenue tools

7

Time and location targeting

Schedule taxi screen advertising by time of day and by area, so each campaign plays where and when it matters.

8

Image, video and HTML5 content

Play interactive media on the in-taxi display, with multi-language support and a range of media sizes.

9

Programmatic integration

Connect to programmatic platforms to access additional inventory demand. Learn about programmatic ad buying.

10

Customizable CPM rates

Set your own chargeable rates for in-vehicle advertising to match how you sell your inventory.

11

White-label solution

Run the platform under your own brand, with a user interface that matches your branding and functionality.

Who are in-taxi screens for?

In-taxi LCD screens suit any operator that wants to earn advertising revenue from the passenger seat, and any advertiser that wants to reach riders during the trip.

Taxi fleet owners

Turn every vehicle in the fleet into an advertising screen and manage the whole network from one place.

Rideshare operators

Add in-vehicle screens to rideshare cars and sell inventory alongside rooftop LED displays.

Advertisers and agencies

Reach passengers with video and interactive content, targeted by time and location. See our rideshare advertising options.

In-taxi LCD specifications

The in-taxi LCD is a display fitted inside the vehicle and managed through the DigiStreamView Android app.

Specification	Details
Screen sizes	10.1-inch and 11.6-inch
Display resolution	1200 x 800
Operating system	Android 11
Connectivity	Wi-Fi / 4G and GPS
Audio	Built-in speaker 2x 2W
Working voltage	12V with auto shutdown
Processor	Quad Core ARM Cortex A-9, 4G DDR RAM
Media player	DigiStreamView Android app
Device management	MDM integration, Auto Start and Kiosk Mode, auto update, remote viewing
Reporting	Proof of play and detailed reporting
Content	Image, video and HTML5
Motion sensor	Via camera or infrared

Looking at the outside of the vehicle instead? See the Rooftop LED page, or the delivery box management software for motorbike fleets.

In-taxi advertising screens: frequently asked questions

What is an in-taxi advertising screen?

An in-taxi advertising screen is a display fitted inside the vehicle that plays ads to passengers. Enroute View Media's in-taxi LCD comes in 10.1-inch and 11.6-inch sizes with 1200 x 800 resolution and runs Android 11.

How do I manage the ads on an in-taxi screen?

Content is managed through DigiStreamView, Enroute's cloud content management system. The screen plays content with the DigiStreamView Android app.

Does DigiStreamView integrate with MDM?

Yes. DigiStreamView supports MDM integration, so in-taxi screens can be provisioned and managed at fleet scale alongside your other device management.

What are Auto Start and Kiosk Mode?

Auto Start launches the DigiStreamView app automatically when the screen powers up, and Kiosk Mode keeps the display on your content, so the in-taxi screen is always playing without anyone touching it.

Does the app update automatically?

Yes. DigiStreamView supports auto update, so the app can be kept current across the network without visiting each vehicle.

Can I see what an in-taxi screen is showing remotely?

Yes. DigiStreamView offers remote viewing, so you can see what a screen is displaying from the dashboard.

Can I prove to advertisers that their ad played?

Yes. DigiStreamView records proof of play and provides detailed reporting for your campaigns and screens.

Can I target taxi screen advertising by location and time?

Yes. DigiStreamView supports time and location based targeting, so campaigns can be scheduled by time of day and by area.

Does it work with programmatic advertising?

Yes. DigiStreamView integrates with programmatic platforms. Read what programmatic ad buying is to see how it works.

Can I white-label the platform?

Yes. DigiStreamView is a white-label solution, and we work with customers to develop a user interface that matches their branding.

How is the in-taxi LCD different from the rooftop LED?

The in-taxi LCD is mounted inside the vehicle and the rooftop LED is mounted on the roof. Both are managed with DigiStreamView. See the Rooftop LED page for the rooftop specifications.

How do I get started or ask about pricing?

Please contact us and we will talk through your fleet and the right setup.

Explore more from Enroute View Media

In-taxi screens pair with rooftop displays and are managed from the same platform.

DigiStreamView DOOH platformOne cloud CMS for scheduling, targeting and reporting.Rooftop LED taxi top displaysDouble-sided screens for taxis and rideshare vehicles.Taxi advertising technologyScreens and software for taxi advertising networks.Rideshare advertisingCar top and in-vehicle ads for Uber, Lyft and taxi fleets.