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Featured blog posts
Why Rideshare Advertising is the Ultimate Solution for Brands
Have you ever wondered how brands can connect with consumers in their everyday lives? Rideshare advertising is quickly becoming one of the most effective solutions for brands looking to increase visibility and engagement.
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Latest blog posts
Ultimate Guide to Location-Based DOOH Advertising
Plan, target, and measure vehicle-based DOOH using GPS, geofences, camera sensing, geo-time triggers, and live optimization.
Programmatic Ads and Privacy Concerns
Programmatic, location-based ads threaten privacy via precise tracking and opaque RTB—privacy must be built into campaign setup.
Dynamic Content in Programmatic DOOH Ads
How static, programmatic dynamic, and vehicle-based DOOH compare for targeting, measurement, and ROI.
BlackRock BUIDL retakes lead with $2.8B in tokenized Treasuries
BlackRock’s BUIDL regained the lead in tokenized U.S. Treasuries with $2.8B AUM as the market grows to $16B.
Vietnam clears 5 crypto firms in first license review
Vietnam says five crypto exchange applicants passed initial review; licensing needs 10 trillion dong and Level 4 security; new penalties start Sept. 1.
The Trade Desk gains show-level CTV data in Gracenote deal
Gracenote integrates show-level content IDs into The Trade Desk DSP for program-level CTV targeting and reporting.
Datavault AI closes NYIAX acquisition to add exchange tech
Datavault AI acquired NYIAX, adding exchange, blockchain settlement and patents to tokenize and trade assets.
CPM Calculator
Calculate CPM, ad spend, or impressions in seconds. A simple CPM calculator for advertisers, marketers, and media buyers.
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