Freestar to manage programmatic advertising for Boston Globe Media across The Boston Globe, Boston.com and Boston Magazine.
Boston Globe Media has selected Freestar to manage programmatic advertising monetization across The Boston Globe, Boston.com, and Boston magazine, according to an announcement released Aug. 5, 2026.
The partnership covers three of New England’s most-read digital properties and is framed by Boston Globe Media as part of its effort to support trusted journalism, subscriber growth, and a premium reader experience.
Boston Globe Media said it has built one of the nation’s most successful media platforms, with the largest digital subscriber base of any metro news organization in America. The company said the arrangement with Freestar is intended to grow advertising revenue while supporting the quality of the reader experience across its digital properties.
"We wanted a partner that could work side by side with our team and bring extensive monetization expertise to the unique pressures digital publishers face today", said Angus Macaulay, Chief Commercial Officer of Boston Globe Media. "With Freestar, we found a proven partner with deep news experience. Knowing that our ad revenue is in capable hands allows us to keep our attention on our subscription businesses, our audience, and the community-focused journalism our readers depend on."
As a fully managed Freestar customer, Boston Globe Media will have access to proprietary ad technology, premium demand, and a dedicated support team with news expertise, according to the announcement. The companies said the arrangement is meant to support newsgathering, audience growth, and community building, while providing a fast site experience, relevant advertising, and a revenue stream that grows alongside the subscription business.
"The Globe is focused on what matters most in news publishing: readers, subscribers, and community", said John Illaqua, Executive Vice President of Growth and Publisher Development at Freestar. "Balancing subscription growth with advertising performance is one of the biggest challenges in publishing, and it's exactly where we do our best work. Freestar is committed to providing a premium revenue stream while making sure Globe readers get the high-quality experience they've grown to expect."
Freestar described itself as a publisher services and monetization partner for digital media brands. The company said it combines technology, an integrated partner marketplace, and service through pubOS, which it calls the Publisher Operating System.
According to the announcement, Freestar has driven over $1 billion in revenue for publishers over the past decade and manages more premium Jounce Media Bellwether publishers than any other publisher services partner. The company is headquartered in Scottsdale, AZ, and said it has appeared on the Inc. 5000 list for seven consecutive years, including the number one spot in 2019.
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