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Featured blog posts
Why Rideshare Advertising is the Ultimate Solution for Brands
Have you ever wondered how brands can connect with consumers in their everyday lives? Rideshare advertising is quickly becoming one of the most effective solutions for brands looking to increase visibility and engagement.
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Latest blog posts
Programmatic Taxi Ads Solve 5 City Reach Gaps
Mobile taxi screens using geo-time targeting, fast activation, and GPS-stamped reporting close five common urban reach gaps.
Marketing Budget Calculator
Estimate the budget needed to hit traffic, lead, or customer goals with a simple marketing budget calculator built for practical planning.
DOOH Payback FAQ for Taxi Fleet Owners
Model taxi DOOH payback: upfront costs, monthly SaaS/data/maintenance, fill rates, and cash-flow to estimate break-even.
CPM Calculator
Calculate CPM, ad cost, or impressions fast. Enter any two values and get the third with a clear formula breakdown and simple CPM explanation.
Nexxen unifies home screen ad format across TCL, TiVo and V
Nexxen standardized Smart TV home screen ad specs across OEMs, simplifying programmatic buying across V, TCL and TiVo.
The Trade Desk adds brand lift measurement in 35 markets
Trade Desk integrates LoopMe Brand Lift into its Measurement Marketplace, delivering near real-time brand lift across 35+ markets.
Google bans programmatic proxies from Ads API access
Google bans programmatic proxies in its Ads Developer Policies; each integration must use a dedicated Google Cloud project.
A/B Test Calculator
Compare Variant A vs B, calculate conversion uplift, and see if your test result is statistically significant at 95% confidence.
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