Trade Desk integrates LoopMe Brand Lift into its Measurement Marketplace, delivering near real-time brand lift across 35+ markets.
The Trade Desk has added LoopMe's Brand Lift measurement to The Trade Desk Measurement Marketplace, expanding advertisers’ ability to track campaign impact across more than 35 markets and 17 languages.
The integration places brand lift measurement directly inside advertiser workflows and allows users to view near real time results in their campaign dashboards. According to the source material, advertisers can also run studies with smaller impression thresholds.
Trade Desk operates a media focused advertising technology platform that lets brands and agencies buy and manage digital ads programmatically across formats and regions. The company is US based and had a reported market cap of about $7.1b in the source article. It competes with other global ad tech providers that are also building data driven measurement tools into their workflows.
The source article said the new integration supports advertisers looking for measurable outcomes without leaving The Trade Desk’s existing systems. It noted that real time brand lift results are now available inside Kokai workflows, which the article said could give advertisers clearer ROI signals without extra platforms or contracts.
The article said a practical test will be whether more campaigns use embedded brand lift tools and whether that appears in future disclosures about spending tied to advanced measurement tools. It also said investors may watch for commentary on adoption rates within the Measurement Marketplace and on how often advertisers use sub 1 million impression studies.
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