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Featured blog posts
Why Rideshare Advertising is the Ultimate Solution for Brands
Have you ever wondered how brands can connect with consumers in their everyday lives? Rideshare advertising is quickly becoming one of the most effective solutions for brands looking to increase visibility and engagement.
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Latest blog posts
Mobile Ad Engagement Analyzer
Analyze your mobile ad performance with our free tool! Get insights on CTR, conversion rates, and tips to improve your banner, interstitial, or video ads.
Top Metrics for Measuring DOOH Engagement
Core and advanced DOOH metrics—impressions, dwell/attention, interaction rates, viewability, conversions, foot traffic and brand lift—to measure campaign impact.
Cloud-Based Ad Platforms for DOOH
Cloud-based DOOH platforms enable real-time programmatic buying, geo-targeting, vehicle ad management, and analytics for measurable outdoor campaigns.
Programmatic Ads with BAT Token: A Quick Guide
BAT token powers privacy-first programmatic DOOH in vehicles with verifiable attention metrics, token rewards, ZKP privacy, and wallet/integration basics.
Ad Frequency Caps: Challenges for Rideshare Ads
Set and manage frequency caps for rideshare ads to prevent ad fatigue, protect brand perception, and improve CTR using segmentation, rotation, and automation.
Geo-Targeting in Programmatic DOOH Ads
Real-time GPS, geospatial ad units and layered targeting improve vehicle-based DOOH accuracy, engagement and revenue, addressing data and privacy challenges.
Magnite partners with Roblox for exclusive programmatic video monetization
Magnite secures exclusive programmatic rights to monetize Roblox rewarded video across 151M daily users.
How Geo-Targeting Stays Privacy-Compliant
Privacy-safe geo-targeting explained: coarse geofencing, anonymization, on-device processing, and sensitive-location exclusions to meet GDPR and CCPA.
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