Vistar Media launches a free global DOOH creative certification teaching data-driven creative strategy.
Vistar Media has unveiled a new certification program designed to empower marketers and creative professionals with essential skills for digital out-of-home (DOOH) advertising. The initiative, titled Accelerate: Strategic Creative in Digital Out-of-Home, offers expert guidance on creating purposeful and measurable DOOH campaigns. It is available globally at no cost to eligible participants.
The certification program emphasizes the importance of creative strategy, effective campaign formats, and the role of data-driven content in DOOH advertising. Participants will learn how to develop static, motion, 3D, and dynamic creatives while gaining insights into performance evaluation using key performance indicators (KPIs). The curriculum also incorporates real-world campaign examples, showcasing solutions to common challenges in DOOH advertising, based on Vistar Media's Creative Studio expertise.
An integral aspect of the training is understanding how real-time data can enhance the creative process to ensure relevance and engagement with target audiences. Vistar’s Creative Studio representatives share practical advice on designing content tailored to various screen types and locations across different markets.
With DOOH becoming a growing priority in marketing budgets, brands are increasingly turning to dynamic and adaptive advertising formats that respond to audience behaviors and contextual factors. The program aims to address the demand for accessible training, particularly for marketing professionals, media planners, and agency creative teams working across diverse geographical and audience segments.
"At Vistar, we know that strong creative is the spark that drives engagement. This certification brings together design, data and strategy to help teams make out-of-home creatives that persuade and captivate. It's about helping marketers and creatives design with purpose and deliver with impact", said Leslie Lee, Senior Vice President of Marketing at Vistar Media.
Recognizing the need for widespread access to training, the certification is freely available to professionals in the United States, Canada, Europe, the Middle East, Africa, and the Asia-Pacific region. In particular, the Asia-Pacific (APAC) market has experienced rising demand for integrated digital and out-of-home campaigns, making certification programs like this highly relevant for local marketers.
"It's been just over a year since we expanded Vistar Academy into APAC, and the demand for our programs has been exceptional. With the new certification, local marketers gain insight into what drives strategic creativity, helping them elevate campaigns and push the boundaries of what's possible with digital out-of-home", said Ben Baker, Managing Director for APAC at Vistar Media.
Those who complete the Accelerate: Strategic Creative in DOOH program receive a certificate acknowledging their expertise in creative strategy for DOOH campaigns. This credential is intended to help marketing teams improve the relevance and impact of their campaigns by leveraging data-informed creative solutions across a variety of digital formats.
With its focus on combining creative ingenuity and data-driven strategy, Vistar Media’s certification program offers an accessible pathway for marketers and creatives worldwide to enhance their skills and deliver impactful DOOH campaigns.
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EnrouteViewMedia is a Canadian technology company based in Edmonton, Alberta, Canada. The company was founded by a group of media entrepreneurs and engineering executives. Our mission is developing leading-edge digital media display technologies for taxicab rooftops and taxicab interiors advertising market. Through our easy to use ad delivery and management system, we assist our clients in reaching their customers with targeted exposure. EnRouteViewMedia continuously strives to be the global leader in digital geo-time targeted advertising media systems for modern taxi fleets.