Ströer names Stefan Mölling as its first CCO to lead commercial strategy across DooH, OoH and digital inventory.
Ströer has created its first chief commercial officer role, naming Stefan Mölling to take charge of the company’s Media business across Germany and abroad. Mölling, currently Co-CEO of German audio advertising marketer RMS, is due to join the Cologne-based company by 1 March 2027 at the latest and will report directly to founder and CEO Udo Müller.
The appointment reshapes how Ströer divides leadership across its Media operations. Müller had previously held the unit’s commercial responsibilities alongside his CEO duties. "Until now, I have personally assumed overall commercial responsibility for our Media business in addition to my role as CEO", he said in the appointment announcement. "With the new CCO position, we are now creating clear and consistent responsibility for the market, customers, products and revenue."
In the new role, Mölling will take overall commercial responsibility for Ströer’s Media activities and oversee sales and marketing, product portfolios, pricing, research, commercial operations, platform development and go-to-market strategy.
His remit will span Out of Home, Digital Out of Home, Digital Out of Home Video and Open Web, along with specialist businesses including Permodo, Flatmedia, Blowup Media and Content Fleet.
Ströer is also assigning Sven Scheffler to the chief operating officer role for the Media business. In addition to his existing group chief technology officer responsibilities, Scheffler will oversee publishing, platforms, technology and transformation across the Media business.
Alexander Stotz, CEO of Ströer Media Deutschland, will continue to lead infrastructure and local markets.
The reorganization also includes the departure of Marc Schmitz, previously CEO of the Ströer Content Group, who is leaving at his own request. Scheffler will assume operational responsibility for the publishing and content business, including T-Online.
Mölling has led RMS jointly with Sven Thölen since March 2024. He told RMS shareholders in June that he would not extend his contract beyond spring 2027. RMS has named Carsten Dorn to succeed Mölling and jointly lead the company with Thölen.
Ströer said the new structure supports its plan to combine physical out-of-home reach with data, standardized products and automated booking. The group also aims to combine its own and third-party Open Web inventory using shared data, targeting and commercial platforms.
The management overhaul comes after continued growth in Ströer’s Digital-out-of-home business. In the company’s second-quarter results, DooH revenue rose 24.3 percent year on year, while the broader OoH Media segment grew 10.3 percent to €270.5 million. Müller returned to running the group in 2026 following the departures of Co-CEO Christian Schmalzl and CFO Henning Gieseke.
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