Frequently Asked Questions

Below is a comprehensive FAQ based on the services, features, and offerings that typically get asked from our customers. This covers our software platform for managing digital out-of-home (DOOH) advertising on vehicle screens (e.g., rooftop LED screens or in-taxi LCD tablets), hardware recommendations, pricing, integrations, and more. Our goal is to provide a turnkey SaaS solution for operators launching or scaling vehicle-based ad networks.

1. What does Enroute View Media offer?  

We provide a cloud-based software platform (SaaS) for managing digital advertising on screens installed on or inside vehicles, such as taxis or ride-hailing cars. This includes content management, ad scheduling, reporting, and integrations with programmatic partners. We also connect clients with hardware suppliers and offer white-labeling for a branded experience. Our platform is ideal for operators starting small (e.g., 5-10 vehicles) and scaling up (e.g., 150+ screens).

2. What types of screens and setups do you support?

• Rooftop Screens: LED screens for external ads on vehicle roofs, often used for broad visibility in cities.
• In-Taxi Screens: LCD tablets (e.g., 10.1" or 13.3") installed inside vehicles, typically on headrests, for passenger-targeted ads.
• Our software is Android-based and works on any compatible Android device, but we recommend industrial-grade hardware with features like GPS, LTE (for connectivity), and cameras (for audience detection). We can introduce you to suppliers for rooftop or in-taxi screens.

3. What are the hardware requirements?  
Minimum requirements include:

• Android OS.
• GPS for location tracking.
• LTE/4G connectivity (SIM card required; eSIM optional, with about 1-2 GB data usage per month per device).
• Front-facing camera for audience detection (age, gender, passenger presence).   For optimal performance, we recommend hardware with auto-start/shutdown (tied to vehicle ignition), kiosk mode (to lock the screen from passenger tampering), and anti-vibration features. Alternatives like Lenovo tablets can work but may lack advanced features.

4. Can your software work with any hardware, or do I need your recommended supplier?  

Yes, our app can be downloaded from the Google Play Store and installed on any Android tablet or screen. However, for full features like kiosk mode, auto-start, passenger detection, and security, we recommend our partnered suppliers who provide custom firmware patches. Using non-recommended hardware (e.g., from Amazon) may result in reduced functionality, such as no auto-shutdown or slower performance. We do not require you to buy from our suppliers—it's your choice.5. How does content management and ad scheduling work?   Our web-based CMS allows remote management:

• Upload and schedule ads/videos in real-time (changes sync to devices within minutes).
• Set playlists, loops, or triggers (e.g., play ads only when a passenger is detected via camera).
• Support for full-screen ads, news tickers (via RSS feeds), or entertainment content between ads.
• Geofencing: Divide cities into zones (e.g., premium areas like airports) and adjust pricing or targeting dynamically.   Advertisers can have self-service access to upload content, purchase slots, and pay via integrations like Stripe.

5. What monitoring and reporting features do you provide?

• Real-time device monitoring: See if screens are online, view screenshots, and get alerts for offline devices.
• Playback verification: Detailed reports on ad plays, including timestamps, locations (via GPS), duration, and impressions (e.g., multiple views per ride count as separate impressions).
• Audience insights: If equipped with a camera, track anonymized demographics (age, gender) without storing identifiable data.
• Driver/fleet tools: Track "online time" (screen uptime) and calculate earnings/revenue shares (e.g., % commission per driver).   Clients (advertisers) can access their own portals for reports and maps showing vehicle movements. Custom features, like real-time ad viewing, can be added for a fee.

6. Do you support programmatic advertising and bidding?  
Yes, we integrate with major programmatic partners (e.g., Hivestack, Vistar Media, LMX, Place Exchange, Adform) for automated bidding and ad buying. This allows dynamic CPMs and access to demand-side platforms (DSPs). You can also set manual CPMs for direct-sold campaigns. We function as software with SSP (Supply-Side Platform) integrations, not a standalone SSP. Advanced targeting (e.g., based on geodata or contextual signals) is possible but may require additional licensing (15-20k USD/year).

7. What about audience targeting and privacy compliance?

• Targeting: Use cameras for real-time age/gender detection (e.g., show ads only to females over 45). We do not analyze anyone under 18 for legal reasons.
• Privacy: A GDPR-compliant disclaimer ("Our technology and processes under no circumstances store data that can identify you") displays for 10 seconds when a new face is detected. No footage is stored or shared externally—data is used internally for reporting only.
• Alternatives: We do not use phone IDs for detection (too invasive). For non-camera segmentation (e.g., via geodata or mobile behavior), integrations like Tap Tap Digital-style campaigns are possible but challenging for mobile setups.

8. Can I integrate with other systems or add custom features?

• API Access: We have an open API for integrations, such as connecting external AI agents (e.g., for onboarding or reporting) or third-party analytics (e.g., video analytics for exterior ads like door stickers).
• Customizations: Features like drive-to-store campaigns (via partners like EarnOS), RSS-based full-screen news updates, or monthly fleet payouts can be developed for a fee. We can consume external APIs or allow data pushes.
• Ride-Sharing Integrations: Currently closed (e.g., no direct Uber data sharing for gender/age/destination), but we can explore custom options.
• Cybersecurity: We recommend secure enclosures and use encrypted data. For multi-user access, we enforce role-based permissions and have internal cybersecurity team to monitor and respond to threats.

9. What is your pricing model?

‍- License-based SaaS: starting at $14.99-$19.99 and as low as $5.99 USD per device/screen per month (billed monthly or annually).
- Discounts: Available for larger fleets (e.g., scaling from 5-10 to 150+ screens).
Contact us for quotes based on your projected growth over 1 year.
- No revenue share: You keep 100% of ad revenue.
- Additional Costs: White-labeling (custom domain, logo, emails) is included or low-cost. Custom development or integrations (e.g., AI, programmatic licensing) quoted separately.
- Hardware: Not included in software pricing—suppliers quote separately (e.g., $190 USD per tablet + shipping).

10. What support do you provide?
‍- Time Zones: We're based in GMT-7 (with Middle East, Europe and Asia support available).
- Languages: English, Spanish, French and others(including translations for the platform).
- Onboarding: Presentations, sample agreements, and introductions to hardware/programmatic partners.

11. What is the expected ROI or performance in early months?
Fill rates ramp up over time and depend on your market, programmatic demand, and sales efforts. In worst-case scenarios for new networks, early months may see low fill rates (e.g., 20-30%), but integrations with programmatic partners can help. CPM benchmarks vary by region (e.g., European cities: contact local agencies for specifics). Hardware lifetime: 2-3+ years with proper setup (anti-vibration recommended for longevity).

12. Can I white-label the platform?
‍Yes! We provide full white-labeling: Use your own domain (e.g., a separate .com or .xyz), logo, branded emails, and translations. Your customers won't see our branding—it's seamless as your own platform. We're here to help launch your vehicle ad network!

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