Calculate potential earnings from taxi ads with our free tool. Input fleet size, hours, and ad types to see monthly revenue and costs!
If you’re an advertiser or manage a taxi fleet, tapping into vehicle-based marketing can be a goldmine. A tool like the Taxi Ad Revenue Calculator helps you crunch the numbers and see the potential profits from placing ads on cabs. It’s not just about slapping a banner on a car—it’s about understanding impressions, costs, and net gains in a competitive space.
Taxis roam busy streets daily, catching the eyes of pedestrians, passengers, and drivers alike. This constant visibility turns every ride into an advertising opportunity. By estimating passenger counts and operating hours, you can gauge how many people might see your message each month. Pair that with strategic placement—whether on the roof, sides, or inside the cab—and you’ve got a mobile billboard that’s hard to ignore.
Fleet owners and marketers often overlook the financial side of mobile ads until it’s too late. Using a calculator tailored for taxi campaigns, you can input real data like fleet size and ad costs to forecast earnings. Stop guessing and start planning with clear, actionable insights that help you maximize every mile driven.
We base impressions on the average passenger count per day and the hours each taxi operates. The idea is that more hours on the road and more passengers equal more eyeballs on your ads. We multiply these factors to give a rough monthly impression count, which you can tweak if you’ve got more specific data. It’s not perfect, but it’s a solid starting point for planning.
Absolutely! We’ve set a default CPM (cost per thousand impressions) at $5, which is a common industry benchmark. But if you’ve negotiated a different rate or want to test scenarios, just adjust it in the tool. It’ll instantly update your gross revenue to reflect the change.
No worries at all. Our tool lets you input costs and types for different placements like rooftop signs, side panels, or interior screens. You can mix and match to see how each impacts your costs and overall net revenue. It’s designed to give you flexibility since most fleets don’t stick to just one ad style.
Need pricing details?
EnrouteViewMedia is a Canadian technology company based in Edmonton, Alberta, Canada. The company was founded by a group of media entrepreneurs and engineering executives. Our mission is developing leading-edge digital media display technologies for taxicab rooftops and taxicab interiors advertising market. Through our easy to use ad delivery and management system, we assist our clients in reaching their customers with targeted exposure. EnRouteViewMedia continuously strives to be the global leader in digital geo-time targeted advertising media systems for modern taxi fleets.