The outdoor audience is continually growing as the number of people driving and commuting increases. People are spending more time away from home, meaning more exposure to outdoor advertising. Time spent viewing mobile outdoor advertising increases every day. According to Perception Research Services, Arbitron Outdoor Study, RYP & Becker Group, 27% of the lengthiest commuters do not read a newspaper and 74% of commuters do not watch TV news either.

Customer demographic targeting Advertising benefits greatly from our powerful demographic targeting. Your business can develop a highly effective plan to advertise different products/services for different regions or routes based on the socio-demographics, income, population density, etc. within each location. A taxi entering an industrial area displays advertisements related to tools, machinery, trucks, etc.,  whereas one passing through a residential neighborhood occupied by young families will display children’s merchandise, school supplies, daycare services, toy stores, etc. Various examples:

  • Target students in residential neighbourhoods and  near/around college/university campuses
  • Display financial services and investments in high-income areas and commercial districts
  • Display tourist information, entertainment,  hotels, and restaurants at tourist attractions
  • Display hotel accommodation rates, airline fares, and tourism information at and near airports
  •  Show car rental ads at airports and major tourist attractions
  •  Display specialized medical services and pharmacies  near hospitals and clinics
  •  Advertise real estate  properties in rental or mid-income neighbourhoods
  • Display community events announcements in selected neighbourhoods

—- Your business or organization can run the advertisement at the specified location of your intended customers, for example:

  • Outside sports arenas
  • At and around  airports and train stations
  • At and around  transit centres (bus/light rail transit [LRT])
  • Outside major hotels
  • At and around  universities, colleges, and schools
  • Outside shopping malls
  • Outside hospitals, medical clinics, and health care centres
  • In the entertainment district of your choice
  • Within a  selected area near your business
  • In close proximity or in front of your business competitor
  • Advertise Quick Response Code (QRC) codes to direct consumer traffic to your webpage or business.

— Customer Time Targetting For optimum impact, your business or organization can deliver its advertisement or message to targeted viewers within a specific time interval in the day or at night, for example:

  • Advertise coffee/tea and breakfast food for morning commuters
  • Advertise  your restaurant  menu at lunch or dinnertime
  • Promote pizza and fast foods for night owl customers
  • Display live, sponsored sports events scores with your business sponsorship logo